下面是小编为大家整理的Instagram广告主排行榜【精选推荐】,供大家参考。
A
look
at
the
top
100 advertisers
on
Instagram,
Q2
2020
McDonald’s $28
M
Donald
J. Trump for President
Grammarly
Domino’s Pizza
$33
M
Spectrum (Charter)
$37
M
Subaru
$25
M
Ford $24
M
Lexus
$22
M
NFL
Enterprises $22
M
Mike Bloomberg 2020
$45
M
$40
M
Eli
Lilly
$23
M
$75
M
Home
Box Office (HBO)
$57
M
Capital
Apple $76.9
M
Samsung
$52
M
Uber Technologies
$27
M
Zerimax Media
$5
M
Ancestry.com $46
M
IBM
$28
M
CBS
$116
M
$25
M
Wells Fargo
$29
M
JPMorgan Chanse
$28
M
Nike
$30
M
eBay
$28
M
One Financial
$30
M
E-TRADE
$44
M
SC
Johnson & Son
$31 M
H&R
Block $43
M
T-Mobile $23
M
TaxACT
$43
M
Microsoft $58
M
GoDaddy.com
$39
M
Home Depot $44
M
Purple $44
M
Dell
$27 M
Walmart Stores $61
M
Target $36
M
The Clorox Company
$35
M
Quibi
$25
M
P&G
$173
M
Liberty Mutual $38
M
State
Farm
$52
M
Sirius
XM Radio $48
M
Wix.com $33
M
CDC
$35
M
Wayfair
$54
M
Amazon $141
M
Disney
Hulu
$76
M
Unilever $45
M
Best
Buy
TurboTax $50
M
The Montley Fool
$40
M
Nutrisystem
$29
M
AARP
The
New York Times Company
Kellogg Company
$21 M
Mondalez
$309
M
Netflix
$35
M
The
Hershey Company
$42
M
$25
M
CVS
Allstate $26
M
Adapted Mind
$23
M
Comcast
$64
M
Services
$22
M
$29
M
Pfizer
$49
M
Starz Entertainment
$61
M
International
$22
M
PepsiCo $22
M
MillerCoors
$24
M
General
Mills
$28
M
Nestle $37
M
Wish.com Shopping $24
M
$24
M
ChimeBank
$24
M
AT&T
$64
M
GlaxoSmithKline
Adobe Systems
$40
M
SquareSpace
$44
M
PayPal
$96
M
The
Wall
Geico
$120 M
Progressive
$95
M
American Express
$23
M
Lending Tree
$22 M
Sprint
$47
M
Starbucks
$24
M
$37
M
Sony Games
$23
M
Comparisons.org $25
M
Yum! Brands
$39
M
Street Journal
$27 M
Biden For President $24
M
$29
M
Carvana
$22
M
USAA
$59
M
Bayer Healthcare
$23
M
Perspective- Media LTD
$4
M
U.S.
Census Bureau
$79
M
Verizon $45
M
Expedia
$49
M
Toyota
$32
M
Hyundai $28
M
Retail Software Telecom
Media Other Pharma
&
Healthcare
Consumer
Packaged
Goods Financial
Services
Food &
Drink
Arts
&
Entertainment Auto Computers
&
Consumer
Electronics
79%
38%
67%
69%
22%
37%
Adding
To Your
Friends
List Facebook
v.
v.
With the
ever-growing number
of
social
networks,
advertisers
look
to users and
demographics
to allocate
ad budgets, so,
audience
is
key.
Facebook, the
goliath of
social
networks,
maintains
69%
of
US
adults with
active accounts,
while Twitter
and
boast
22%
and
37%
respectively. But the
coveted
18-29
demographic
tells
a slightly
different story.
While Facebook
still
outmatches
anyone
else
with
79%
of
their
total users in
that demographic,
can’t
be
discounted
with
67%
of
their
users in
the
18-29
range. And with
Instagram’s predicted
growth,
advertisers
are
taking
notice.
So,
let’s
dive
in!
All US
Adults
US
Adults
Ag e
18-29
Overview for Food
&
Drink
Daily
Spend
$5.5
M
$4.5
M
$3.5
M
$2.5
M
$1.5
M
$500 K
4/15
4/24
5/3
5/12
5/21
5/30
6/7
Average
Daily
Spend:
$4,117,700
Overview for Retail
Daily
Spend
32%
22%
$2.5
M
4%
$1.5
M
13%
$500 K
1%
28%
4/15
4/24
5/3
5/12
5/21
5/30
6/7
With the
explosion
in
spend, we
took
a
look
at
all
categories,
singling
out CPG,
Retail, Arts
&
Entertainment,
and Food
and Drink
as
the
top
verticals.
The
Food and
Drink
category
tops our
list
with
an
average
daily spend
of
$4.1
million
in
Instagram, 50%
more
than
Facebook, and
is
35%
of
the
category’s
total spend
YTD.
We
found similar
trends in
both
the
Retail
and
CPG
categories.
tops channel
spend
in each,
however, Facebook
and
Desktop
Display aren’t
far
behind
in
Retail,
with
a
nearly
even
28% and
22%
respectively. CPG
adds
Desktop
Video as
the
runner up
in
it’s
category.
Desktop
Display
Mobile
Display
Mobile
Video
Desktop
Video
Twitter Instagram
$92
M
$5.1
M
$697
K
$54 M
$5
M
$5.3
M
$30.4
M
Category
Insights
Overview for
Consumer
Packaged
Goods
Daily
Spend
$2.6
M
7%
3%
$2.2
M
1%
38%
$1.8
M
$1.4
M
25%
$1
M
3%
$600 K
24%
$200
K
4/15
4/24
5/3
5/12
5/21
5/30
6/7
Overview for
Arts
&
Entertainment
Daily
Spend
$2.6
M
$2.2
M
22%
12%
3%
$1.8
M
$1.4
M
2%
$1
M
24%
$600 K
36%
$200
K
4/15
4/24
5/3
5/12
5/21
5/30
6/7
Desktop
Display
Mobile
Display
Mobile
Video
Desktop
Video
Twitter Instagram
$92
M
$5.1
M
$697
K
$54 M
$5
M
$5.3
M
$30.4
M
The
Arts
and
Entertainment
industry
diverges
from our
top
category
trends, as
Desktop
Video and
spend
leave
in
third.
Desktop
Display
Mobile
Display
Mobile
Video
Desktop
Video
Twitter Instagram
$28.7
M
$7
M
$298
K
$85.1
M
$57.5
M
$3.8
M
$52.6
M
Overview for Yum!
Brands
Daily
Spend
$260
K
$220
K
$180
K
$140
K
$100
K
$60 K
$20
K
4/15
4/24
5/3
5/12
5/21
5/30
6/7
Average
Daily
Spend:
$110,800
matics-inc / Ctwcamp%5Es
Food
&
Drink:
Hungry
for
Likes
From Taco
Bell
to KFC
to Pizza
Hut,
Yum!
Brands
leads
the
category
as
the
#1
spender
on
Instagram, barely
edging out Domino’s
Pizza.
With an
average
daily spend
of
over
$100k
we
can
even
see
how
our
current
atmosphere
is affecting
the
brand’s advertising,
as
spikes
in
late
April
could
be
attributed to the
coronavirus
and
the
need
for food
delivery,
as
dine-in
services
were
cut
off.
Similarly,
with
the
current
protests for
inequality,
the
advertiser shows
a
major
drop-off
at
the
beginning of
June,
choosing
to decrease
it’s
digital advertising during this
period.
Keeping with
our
current
sign
of
the
times,
we
can
also
track historical markers through their
creatives, as all
of
their
brands
are
prioritizing
safety
with
contactless
delivery,
free
delivery,
and
open
drive-throughs.
7
|
REPORT:
TOP
ADVERTISERS.
NO FILTER.
https://ww- https://twit-
w.l inke-
ter.com/Path- All
data
from Pathmatics
Explorer
as
of 6/15/2020.
Data
for
begins on 4/15/2020.
Pathmatics
spend
estimates
are
based
on our proprietary din.com/-
matics?ref_s- compa-
rc=tws-
panel
and
spend
methodology. They may
not accurately
estimate
the
spend
for
any
advertiser, and
should be
used
for
directional trend analysis. ny/path-
rc%5Egoogle%7 erp%7Ctwgr%5E author
Advertiser
Insights
Overview for Amazon.com
Daily
Spend
$1.4
M 28%
31%
$1
M
$500 K
8%
$200
K
1%
11%
21%
4/15
4/24
5/3
5/12
5/21
5/30
6/7
Retail:
If
you
sell
it,
they
will
come!
You
can’t
itemize
a
retail list
without Amazon.com ,
so it’s
no
surprise
that
our
#1
advertiser
in
the
retail category
is
the
online
giant.
With multiple
products
and
digital services, Amazon’s
total spend
between mid-April
and
our
date
of
publication
is
over
$53
million
in
all
channels. But it
might surprise
you
that with
28%
spend
share, Instagram
is
second
only to desktop display with
31%,
and
almost
200%
more spend
than
Facebook. That’s
a
lot
of
ad-dollars missed
without our
newest
social
channel.
Desktop
Display
Mobile
Display
Mobile
Video
Desktop
Video
Twitter Instagram
$92
M $5.1
M $697
K
$54 M $5
M $5.3
M $30.4
M
Coming
in
at
#3
in
the
Food and
Drink
Category
is
Starbucks .
Seeing
similar
trends in
spend
as
Yum! Brands,
Starbucks maintained
steady
spend
with
larger
spikes
in
May
as
stay-at-home
orders were extended
throughout much
of
the
country.
However, their
dropoff was
a
bit
more
dramatic
as
they
cut their
spend
to $0
on
June
2nd,
in
solidarity
with
the
George
Floyd
protests,
which
were
quickly gaining
traction
throughout the
nation.
And as
most
of
this
vertical
released
creatives
prioritizing
safety, Starbucks also
tried
to maximize
consumer
reach,
offering
cross
promotions with
Uber Eats.
Overview for Target
Daily
Spend
$180
K
$140
K
$100
K
$60 K
$20
K
4/15
4/24
5/3
5/12
5/21
5/30
6/7
Average
Daily
Spend:
$99,200
Lights out
on
Entertainment
WIth the
#4
spot on
our
Retail
category
list
is
Target .
With over
1,800
physical
stores and
a robust online
presence,
Target is
another
advertiser
that
tells
a
story of
the
times we
live.
With more than
$99k
in
spend
per
day, May
31st
saw
a
drop
to zero,
as
looting
accompanied
peaceful protests across
the
country,
and
the
proactive
decision
was
made
to temporarily shutter
o r
limit hour s
t o
mor e
tha n
17 0
o f
thei r
stores ,
over
concern
for
employee
safety.
Similarly,
the
majority of
the
closing stores were
in
California,
New
York,
Illinois
and
Texas,
all
states
where Target maintained
high Instagram
spend, as
seen
in
Pathmatics
Explorer’s
Geography
Breakdown.
Geography
Breakdown
HIGH
LOW High-spend Metro
Spend
by
state
3%
6% 4% 5% 4% 3%
4% 3%
Overview for Procter
&
Gramble
Daily
Spend
1%
1%
$1.4
M
3 %
$1
M 41%
25%
$600 K
$200
K
2%
27%
4/15
4/24
5/3
5/12
5/21
5/30
6/7
10%
17%
38%
35%
matics-inc / Ctwcamp%5Es
Consumer
Packaged
Goods
(CPG):
Graming
the
Goods
With over
$4
million
in
daily Instagram
spend, the
CPG
category
spans
thousands
of
advertisers
and brands, and
P...
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