杨艳
Chongqings New Gold-Lettered Signboard：
A 2023 Asia-Pacific Major Tourism Festival City
The 2023 Asia-Pacific Tourism Festival City Awards Ceremony， hosted by the International Festivals and Events Association （IFEA）， was held in South Korea in early June. Chongqing， known for its mesmerizing metropolitan nightscape and dynamic night economy， was selected as one of the 2023 Asia-Pacific Three Major Tourism Festival Cities， together with Sydney， Australia and Tongyeong， South Korea.
IFEA is a globally influential organization in the field of festivals （events） industry. Founded in 1956 and headquartered in Boise， Idaho， the United States， it has eight branches and more than 3，000 professional member organizations around the world. The 2023 Asia-Pacific Tourism Festival City Awards， with the theme of “Tourism Night Economy”， attracted 32 candidate cities from eight countries.
In recent years， Chongqing strives to become an International Consumption Center and has issued and implemented Opinions on Accelerating Night-time Economic Development and Promoting Consumption Growth. It aims to build several clusters， core areas， and demonstration areas of night economy as well as new scenarios featuring night tours， nightscape， night shows， reading， night fairs， night entertainment， and night regimen， constantly polishing the brand of “Nightless Chongqing”， and accelerating the form of a “1+10+N” night economy pattern that features the integration of commerce， tourism， recreation， and sports. As a result， Chongqing has topped the list of Chinas Top 10 Most Influential Cities of Night Economy for three years in a row.
According to Jeong Gang-Hoan， Chairman of the IFEA Asian Regent， Chongqing has made a remarkable impact on the international tourism market in recent years. Its practice of creating differentiated city IPs for the night economy is impressive. Chongqing deserves to be honored with the “2023 Asia-Pacific Tourism Festival City Award” by IFEA.
Next， the Chongqing Municipal Commission of Culture and Tourism Development will focus on the strategic goals of serving Chinas diplomacy， major strategies， and the open economy development and building a Center for International Exchanges in Central and Western China. The Commission will build Chongqing into a sleepless metropolis with an international profile， improve Chongqings engagement with the international community， boost its brand recognition， and promote its outward-oriented economy. Chongqing aims to be a Center for International Exchanges in Central and Western China， an International Consumption Center， and a world-renowned tourist destination. Chongqing is also committed to accelerating its development as an international， green， smart metropolis with a rich cultural heritage.
Chongqings Appearance on the 11th Macao International Travel （Industry） Expo （MITE）
From June 30 to July 2， the 11th Macao International Travel （Industry） Expo （hereinafter referred to as “the Expo”） was kicked off at Venetian Macao Convention and Exhibition Center. With support from the Ministry of Culture and Tourism of the Peoples Republic of China， this Expo was hosted by the Macao Government Tourist Office. Chongqings cultural and tourism delegation made full use of the platform to showcase Chongqings premium culture and tourism resources to accelerate the recovery and development of inbound travel.
During the Expo， the Chongqing pavilion set up six booths and one joint exhibition area for cultural and creative products， showcasing the unique charm of cultural and tourism development in New Chongqing. The exhibited “Chongqing Specialties” attracted many visitors， encompassing Black Tea from Fairy Mountain， Black Tea from Heishangu Area， Hechuan Peach Slices， “Zhi Yu Zi Le” cultural and creative products， and Dingqing Yinhao Green Tea， as well as exquisite cultural relics from China Three Gorges Museum in Chongqing.
During the Expo， with the theme of “Hello， Chongqing”， the 2023 Chongqing Tourism Promotion Meeting was held. Wonderful performances like the face-changing of Sichuan Opera， solo female vocals， and Suona performances were brought to visitors. Throughout the promotion meeting， Chongqing presented its tourism resources with seven defining keywords：
8D City， Yangtze River and Three Gorges， World Cultural Heritages， Traveling Back to Ancient Time in Wuling， Spring City， Hot Pot， and Family Educational Tours， winning acclaim from the audience. Furthermore， cultural and tourism gift packages， like tickets to scenic spots， delicate cultural and creative products， and special snacks， were handed out on the scene. All demonstrated Chongqings stunning natural beauty and vibrant cultural heritage.
Chongqing exhibitors participated in business matchmaking via an online “Cloud” platform to seek new cooperation opportunities during the Expo. The delegation also visited Macao tourism companies. The Chongqing Wulong Tourism Industry （Group） Limited Company forged a preliminary cooperation agreement with Macau Golden Times Travel and Tourism Agency.
Preliminary of 2023 “Chongqing Meets Australia” Youth Promotion Officer Competition Concluded
From July 3 to 5， the preliminary of the 2023 “Chongqing Meets Australia” Youth Promotion Officer Competition was held in Chongqing. Out of several thousand contestants， nearly 300 promotion officers from 56 primary schools took the stage. They introduced the distinctive tourism and culture of Chongqing Wulong and Australia in English from a youth perspective. Finally， 32 candidates successfully advanced to the final.
This activity was co-hosted by the Chongqing Municipal Commission of Culture and Tourism Development， Tourism Australia， Wulong District Peoples Government， Information Office of the Chongqing Municipal Government， Foreign Affairs Office of the Chongqing Municipal Government， China Youth League Chongqing Municipal Committee， and the Exit and Entry Administration of the Chongqing Municipal Bureau of Public Security. Also， it was supported by the Consulate-General of Australia in Chengdu， and co-organized by Wulong District Commission of Culture and Tourism Development and Window for International Exchanges of Chongqing Culture & Tourism （WICT）.
The contestants gave English speeches on the themes of “Fun in Wulong” and “Come and Say Gday”. They expressed their knowledge and admiration for the two places from their unique perspective and understanding. The exceptional performances of the promotion officers received praise and recognition from the judging panel.
According to the schedule， the 32 contestants who successfully advanced to the final will go to Wulong to immerse themselves in the beauty of Wulong and take part in the filming of the annual English theme films of the 2023 “Chongqing Meets Australia” Youth Promotion Officer Competition. This short film will be promoted globally via the official platforms and mainstream media of Chongqing and Australia. The final is tentatively scheduled for mid to late July and the top three finalists will have the chance to win round-trip air tickets to Australia and experience cultural and tourism in Sydney and Cairns free of charge. They will serve as representatives of Generation Z， and promote Chongqing cultural tourism in Australia.
Qin Dingbo， Deputy Director-General of Chongqing Municipal Commission of Culture and Tourism Development， noted that the “Chongqing Meets Australia” is being developed as a cultural and tourism carnival where Chongqing and Australia collaborate， create， and share. It aims to serve as a model for “bringing in” cultural and tourism exchanges and cooperation. It not only implements the specific actions outlined in the Memorandum of Understanding on the Promotion of Culture and Tourism between Chongqing and Australia， but also represents a practical measure in advancing the development of Chongqing as a culturally rich metropolis， a globally renowned tourist destination， a Center for International Exchanges in Central and Western China， and a Center for International Communication in Western China.
By Yang Yan/The World and Chongqing
Photo/The Hosts
重庆再添国际金字招牌 入选“2023亚太旅游节庆城市”
由世界节庆协会（IFEA）主办的2023亚太旅游节庆城市颁奖典礼，6月初在韩国举行。重庆凭借魔幻璀璨的都市夜景、活力十足的夜间经济，与澳大利亚悉尼、韩国统营共同入选“2023亚太旅游节庆城市”。
世界节庆协会（IFEA）是全球颇具影响力的节庆（节会）行业组织，创立于1956年，总部位于美国爱达荷州博伊斯，在全球设有8个分支机构，拥有3000余家专业会员单位。本年度“亚太旅游节庆城市奖”，聚焦“旅游夜经济”主题，共吸引8个國家的32个城市参与评比。
近年来，重庆紧扣国际消费中心城市建设目标，印发实施《关于加快重庆夜间经济发展的行动计划》，聚力打造一批夜间经济聚集区、核心区、示范区，以及夜游、夜景、夜秀、夜读、夜市、夜娱、夜养等夜间特色消费新场景，持续做靓“不夜重庆”城市品牌，加快构建商旅文体融合的“1+10+N”夜间经济发展格局，取得显著成效，连续3年荣登“中国城市夜经济影响力10强城市”名单榜首。
世界节庆协会亚洲分会会长郑钢焕表示，近年来，重庆在国际旅游市场中的表现十分抢眼，特别是在差异化打造夜间经济城市IP等方面让人印象深刻，获得世界节庆协会“2023亚太旅游节庆城市奖”可谓实至名归。
下一步，重庆市文化旅游委将深度聚焦“三服务一中心”战略目标，着力打造“重庆味、国际范”的不夜城，不断提升重庆对外交往活跃度、城市品牌知名度和城市经济外向度，聚力打造中西部国际交往中心、国际消费中心城市和世界知名旅游目的地，加快建设国际化、绿色化、智能化、人文化现代大都市。
重庆文旅精彩亮相第十一届澳门国际旅游（产业）博览会
6月30日至7月2日，由文化和旅游部支持、澳门特区政府旅游局主办的第十一届澳门国际旅游（产业）博览会（以下简称：旅博会）在澳门威尼斯人金光会展中心开幕，重庆文旅代表团充分借助旅博会平台全面展示我市文化和旅游精品资源，加快推动我市入境旅游恢复发展。
本届旅博会上，重庆布置了6个标准形象展位和1个联合文创展区，生动展现新重庆文旅的独特魅力。重庆展出的仙女山红茶、黑山红红茶、合川桃片、“致余字乐”文创产品、定青银毫绿茶等“重庆好礼”，以及重庆中国三峡博物馆精品文物，引来广泛关注。
展会期间，“你好·重庆”2023重庆旅游推介会举行，上演川剧变脸、女声独唱、唢呐演奏等精彩节目；
重庆文旅代表团重点推介的“8D魔幻立体城市”“壮美长江三峡”“灿烂世界遗产”“穿越古今武陵风光”“世界温泉之都”“热辣重庆火锅”“童心巴渝亲子研学之旅”7大文旅资源各具特色，让众多观众连连赞叹。现场还送出了景区门票、精美文创产品、重庆特色小吃等文旅大礼包，立体展示了重庆的自然风光之美和多彩人文之韵。
旅博会期间，重庆参展单位还通过线上“云系列”活动在现场进行商务配对，延伸商业洽谈合作。参展团拜会了澳门旅游企业，重庆武隆旅游产业（集团）有限公司与澳门金时代国旅达成了初步合作协议。
2023“渝见澳洲”少年推介官选拔赛初赛圆满结束
7月3日至5日，2023“渝见澳洲”少年推介官选拔赛初赛在重庆举行。来自56所小学校、近300名推介官从数千名参赛选手中脱颖而出，登上“渝见澳洲”初赛舞台。他们以少年视角英文推介重庆武隆和澳大利亚的特色文旅，最终32名选手成功晋级决赛。
本次活动由重庆市文化旅游委、澳大利亚旅游局、武隆区人民政府联合市政府新闻办、市政府外办、团市委、市公安局出入境管理局共同主办，澳大利亚驻成都总领事馆特别支持，武隆区文化旅游委和重庆国际文旅之窗共同承办。
少年推介官分别围绕“有趣的武隆”（Fun in Wulong）、“来澳大利亚道一声你好”（Come and say G"day）主题进行英文演讲，用不同的视角和理解，表达对两地的认知与向往。少年推介官精彩的表现，获得评委的肯定。
按照赛事安排，成功晋级决赛的32位选手将前往重庆武隆，沉浸式感知武隆之美，并参与2023“渝见澳洲”少年推介官选拔赛年度英语主题短片拍摄，借助渝澳两地官方平台、主流媒体等传播渠道进行全球推广。决赛暂定于7月中下旬举行，冠、亚、季军选手将有机会获得往返澳大利亚机票、悉尼及凯恩斯免费文旅体验机会，在澳大利亚展示“Z世代”风采，推介重庆文旅。
市文化旅游委副主任秦定波表示，将“渝见澳洲”少年推介官选拔赛系列活动打造为渝澳共商共建、共创共享的文旅嘉年华，打造为“引进来”文旅交流合作的示范样板，既是落实渝澳文旅合作备忘录的具体行动，也是协同推进文化强市、世界知名旅游目的地、中西部国际交往中心、西部国际传播中心等建设的务实举措。
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